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Review below by Practical Hydroponics and Greenhouses Magazine - Nov.-Dec., 2000 issue.
Secrets to a Successful Greenhouse and Business is written for the beginner or serious home gardener who wants to start a profitable home-based business growing plants in a greenhouse, or for educators looking for specialized classroom projects. It is also valuable text for existing commercial growers, if only to revisit some of the basics from time to time.
Divided into 11 sections, Secrets to a Successful Greenhouse and Business will tell you everything you want to know to get started in a greenhouse business. The book covers all major growing systems including hydroponics, organics, and good old-fashioned soil cultivation. It includes a basic plan to build a solar greenhouse, and information on soil and fertilizer mixes, insect and disease control, marketing, and guidelines to organize your greenhouse business.
The section on “Selling, Marketing, and Economics” is especially useful for new comers to greenhouse production. Gone are the days of growing plants on speculation and hoping to find a market before the crop is harvested. The first step in any successful horticulture business is to identify your market, and to grow what the market wants. This section offers some valuable insights into how to go about that. The text explores the marketing process and includes developing sales concepts and marketing strategies, as well as establishing a realistic budget. I can’t think of another text that says it better. There are also special treatments for marketing hydroponic and organic products, as opposed to soil-grown products.
The section on “Greenhouses” is succinct. The author leaves no stone unturned in his endeavor to cover every aspect of greenhouse production. Topics include environmental control, choosing the right greenhouse covering, operating costs and cash flow, ideas to improve your greenhouse, and much, much more. This section also includes a basic solar greenhouse plan, including a detailed inventory of materials (imperial measurements).
The section on “Specialized Projects with Excellent Profit Potential” examines the major soil-less culture growing systems that are used in today’s modern greenhouse, with a focus on greenhouse tomatoes, peppers, cucumbers, tropical fruits, and ornamental plants. There is also a special treatment for school greenhouse programs.
There are few greenhouse texts that go beyond the hardware of a greenhouse business. This text does. The section on “Guidelines to Organizing Your Business” is about turning into actions. According to the author, people don’t plan to fail they just fail to plan. In this section, apart from highlighting the need for good planning, the author explains the basic steps for organizing your greenhouse business. These include on sight considerations such as obtaining zoning ordinances and building permits, and types of financing, right down to Workers Compensation.
Another section on “Delivery, Collecting, & Using Computers”, is a practical guide for those processes. The author covers everything including packing and labeling, box construction, and how to start with a small business computer. The author provides a practical explanation of the World Wide Web and its importance for communication, to quickly find or exchange technical and market information, or to develop new markets. The author also includes a lists of useful websites.
This book is published in the Unites States, for a North American readership but its wealth of information gives it international appeal. If you are thinking of starting a greenhouse business, then this book is for you wherever you are. It is full of tips, ideas and resources, and generously illustrated.
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